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Termeni și condiții

These Terms are the agreement between your business and KIPLAR LTD. for KIPLAR CSS. Effective from 26 October 2026.

1. Who we are and what these Terms cover

You accept these Terms by ticking “I accept the Terms of Service on behalf of my business” before you start your free trial; the contract starts when you complete checkout.

  • Provider: KIPLAR LTD., registered in the Bulgarian Commercial Register under UIC 206403444, seat and address 47 Cherni Vrah blvd., fl. 4, 1407 Sofia, Bulgaria. VAT number BG206403444. Contact: css@kiplar.agency.
  • Business customers only. You confirm that you act for your business, not as a consumer, and that you have the right to accept these Terms for it.
  • Where they apply: the KIPLAR CSS service, the sign-up and your customer account at kiplar.pro. Shoppers who use our comparison site css.kiplar.pro are not party to these Terms.
  • Other documents: our Privacy Policy explains how we handle personal data. Google’s own terms for Google Ads, Merchant Center and the Comparison Shopping Services program also apply to you; we do not change them.

2. The service

KIPLAR CSS is a Comparison Shopping Service (CSS) in Google’s CSS program. Google keeps running your Shopping ads; in the CSS countries you choose, KIPLAR CSS represents them instead of Google’s own CSS.

  • What you get: your ads show “By KIPLAR” instead of “By Google”. Your campaigns, bids, history and data stay in your own Google accounts.
  • What we do not do: we do not take over your Google Ads or Merchant Center accounts, and we take no commission on your sales or ad spend. Campaign management is a separate service under a separate agreement.
  • Support: by email at css@kiplar.agency; we answer within 1 business day. Every customer also has a personal account manager.
  • The switch: we request the CSS change and an admin of your Merchant Center approves it. From Google’s CSS the switch can complete right after approval; from another CSS it can take longer, depending on that CSS’s notice period. Your account shows each Merchant Center as “Setting up” until the switch is confirmed.
  • Our comparison site: Google requires every CSS to run a public product comparison website. You give us a free, non-exclusive licence, for as long as your subscription runs, to import your product data from the feed you give us and show it (titles, descriptions, images, prices, availability, links) on css.kiplar.pro, including technical changes such as resizing images or shortening texts. Every click goes to your own shop. You confirm that you have the rights to this content and that it is accurate. We remove your products within 7 days after your subscription ends.
  • How the comparison site ranks offers: it also lists shops that are not our customers. Results are ordered by how well they match the search, or by price or date when the shopper chooses.

3. Your account and your obligations

You keep your company details, your Merchant Center accounts and your ads in order; we rely on them.

  • Accurate details: your company name, address, country and VAT number must be correct and up to date in your KIPLAR account. Add your VAT number before your first payment; we use these details for your invoices and VAT.
  • Authority: you must be allowed to connect each Merchant Center account you add, and an admin of that account must approve the CSS switch.
  • Google’s rules: you remain responsible for complying with Google Ads, Merchant Center and Shopping policies, and with the laws that apply to your products and ads. Google may reject products or suspend accounts under its own rules; we cannot override those decisions.
  • Your login: keep your email inbox, and your Google account if you sign in with Google, secure. Anything done after signing in to your KIPLAR account counts as done by you.
  • What you may not do: use the service for illegal products or misleading offers, or keep breaking Google Shopping policies after Google or we warn you in a way that puts KIPLAR CSS at risk in Google’s CSS program.
  • Our rights: our website, software and brand stay ours; these Terms give you no rights to them.

4. Free trial

Your first 30 days are free for every Merchant Center account in your KIPLAR account, including accounts you add during the trial.

  • You add a payment card (or another payment method shown at checkout) when you start the trial. Nothing is charged during the trial.
  • The 30 days start when you add your payment method, not when the switch in Merchant Center completes. If you move from another CSS, part of the trial may pass before KIPLAR CSS serves your account.
  • Stripe emails you a reminder 7 days before the trial ends.
  • If you cancel before the trial ends (section 7), you pay nothing.
  • One free trial per business. If your business has had a trial before, a new subscription is paid from the first day.

5. Price, billing and taxes

The price is €18.99 per month for each Merchant Center account included in your subscription, excluding VAT. The number of countries does not change the price; there are no setup fees, commissions or hidden charges.

  • Billing month: starts on the day your trial ends and renews on the same date each month. You pay in advance through our payment provider Stripe. We never see or store your full card number.
  • One account: each Merchant Center ID counts as one account. With a multi-client account, each sub-account we serve counts separately.
  • Adding an account: you pay only for the days left in your current billing month. That amount is added to your next invoice, not charged at once. Billing starts on the day you add the account, even if the switch still waits for approval. If the account still shows “Setting up” 30 days after you added it, you can remove it and we refund what you paid for it.
  • Removing an account: we do not refund or credit the unused days; your next invoice is lower. If you add the same account again in the same billing month, those days are charged again.
  • VAT: added on top of the price, based on the billing country and VAT number in your KIPLAR account:
    • Bulgaria: 20% Bulgarian VAT.
    • Other EU countries, with a valid EU VAT number: no VAT on our invoice; you account for VAT yourself (reverse charge).
    • Other EU countries, with no VAT number or one that cannot be verified: 20% Bulgarian VAT.
    • UK, Switzerland, Norway, Iceland, Liechtenstein: no VAT on our invoice; you account for any local VAT yourself.
    • If the VAT number or country you give us is wrong, you pay any VAT we later have to pay because of it. We cannot change invoices already issued.
  • Invoices: issued by KIPLAR LTD. through Stripe for every payment, emailed to you and available in your account.
  • Payment method: you can change it at any time in your account.

6. Failed payments

If a payment fails, Stripe emails you a link to update your payment method and retries before anything stops.

  • Stripe retries up to 8 times over 2 weeks. Meanwhile the service keeps running and your account shows the payment as failed.
  • If all retries fail, the subscription ends (section 7, “After the end”). We write off that last unpaid invoice, so you owe nothing more for it, and we charge no fees or interest.
  • If your bank asks you to confirm a payment (for example with 3D Secure) and you do not confirm it within 15 days, the subscription ends the same way.
  • To start again after your subscription has ended, start a new subscription from your account. There is no fee for restarting and no new free trial.

7. Cancellation and termination

There is no minimum term: you can cancel at any time.

  • How to cancel: remove all your Merchant Center accounts in your KIPLAR account, or email css@kiplar.agency from your account email. Either way the subscription ends at the end of your current billing month; during the trial it ends at the end of the trial, with no charge.
  • Final charges: no further monthly payments are taken. If you added an account in your last billing month, its pro-rata amount (shown when you added it) is charged on a final invoice at the end date.
  • Changing your mind: if you add a Merchant Center account again before the end date, the cancellation is withdrawn and your subscription continues.
  • After the end: within 5 business days after the end date, we remove your Merchant Center accounts from KIPLAR CSS in Google’s CSS Center and email you. Choose Google’s CSS or another CSS in Merchant Center before then to avoid a gap in your Shopping ads. We remove your products from css.kiplar.pro within 7 days.
  • Termination by us: we may end the service with 30 days’ notice by email, with the reason. We may end it at once, with the reason in writing, if:
    • you sell illegal products or make misleading offers through the service;
    • you break these Terms and do not fix it within 14 days after we ask;
    • Google requires it or ends our place in the CSS program.
  • Money when we end it: if it is not your fault, we refund what you paid for the days after the end. If we end it because you broke these Terms, we do not refund the current billing month.
  • After the end, these still apply: paying amounts already due (section 5), data and privacy (section 9), liability (section 10), and law and disputes (section 12).

8. Results and what we do not promise

KIPLAR CSS can make the same bid stronger in the Shopping auction. It does not guarantee more sales, more traffic or a lower cost per click.

  • Why: Google’s own CSS keeps a margin from your bid before it enters the auction. Through KIPLAR CSS, your full bid competes. This is how the program works, not a promise of a result.
  • No guaranteed outcome: the effect on CPC, clicks, traffic and revenue depends on your bids, products, competition and campaign setup.
  • Google decides: Google sets the rules of the CSS program, the auction and ad approval, and may change them. Product disapprovals, account suspensions, country availability and program changes are outside our control.
  • Availability: we aim to keep our website and your account available at all times, but we do not promise uninterrupted access. Your ads are served by Google, not by our servers.

9. Data and privacy

For the personal data in your KIPLAR account, KIPLAR LTD. is the controller under the GDPR. We do not receive personal data about your shoppers.

  • What we process:
    • your name, email and phone number, and your Google account ID if you sign in with Google;
    • your company name, address and VAT number;
    • your Merchant Center IDs, shop names, shop URLs and chosen countries;
    • your product data shown on css.kiplar.pro (section 2);
    • your invoices and payment history, and the messages you send us.
  • Payments: card details are handled by Stripe. We receive only the card brand, the last four digits and the expiry date.
  • What we do not do: we do not sell your data, and we do not use your product data for anyone else.
  • How long: after your subscription ends, we keep your account for 90 days so you can restart, then delete it. We keep invoices and payment records as long as Bulgarian accounting and tax law requires. To delete your account earlier, write to css@kiplar.agency.
  • Details: our Privacy Policy explains the legal bases, recipients and your rights.

10. Liability

Our total liability is limited to the fees you paid us in the 12 months before the claim.

  • Not covered: lost profits, lost sales, lost data or other indirect damage, and decisions Google takes about your ads, products or accounts.
  • Always covered: nothing in these Terms limits liability for intent, gross negligence, or anything else that cannot be limited by law.
  • Your responsibility: you cover our costs, including reasonable legal costs, if a third party or an authority makes a claim against us because of your product data, your shop or a breach of section 3. We tell you promptly about any such claim.
  • Force majeure: neither side is liable for delays caused by events outside its reasonable control, such as outages of Google, Stripe or hosting providers, or changes in law.

11. Changes to the price, the service and these Terms

We email you at least 30 days before a change to the price or to these Terms takes effect. The only exception is a change that law or Google forces on us sooner, which we announce as early as we can.

  • If you do not agree: you can cancel before the change applies; we will not charge you the new price, and the old Terms apply until your subscription ends.
  • If you stay: from the date of the change, the new price or version applies.
  • No notice needed: typo fixes, clearer wording and new contact details.
  • The service: we may improve or change features. We will not remove the core CSS service while your subscription runs, unless Google’s program requires it (section 7).

12. Law, disputes, notices and contact

Bulgarian law governs these Terms, and the courts of Sofia, Bulgaria, decide disputes.

  • First step: write to css@kiplar.agency; we answer within 5 business days and try to solve the issue before anyone goes to court.
  • Notices: we send notices to the email address of your KIPLAR account; they count as received the next business day. You send notices to css@kiplar.agency.
  • Copies: we keep every earlier version of these Terms and send it to you on request.
  • Language: these Terms are written in English. If we publish translations, the English version prevails.
  • The whole agreement: these Terms and the documents named in section 1 are the whole agreement for KIPLAR CSS. If one clause is invalid, the rest stays valid.
  • Contact: KIPLAR LTD., 47 Cherni Vrah blvd., fl. 4, 1407 Sofia, Bulgaria. UIC 206403444, VAT BG206403444. css@kiplar.agency.
  • Version: effective from 26 October 2026.